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The new drivers for food consumers

The new drivers for food consumers

This artcile was published in January 2022 on Nutrition Investor. When buying food products, consumers are generally driven by 3 key consumer needs: taste, price and convenience. But entering a new zeitgeist period (a new dominant mentality in society), these three...
Discover the logic behind food trends

Discover the logic behind food trends

Shifting consumer preference for food and drink products can be determined and projected by using the zeitgeist model. Changing consumer preferences and food trends don’t just happen by accident. Food trends are driven by the fixed cycle of the zeitgeist, the dominant...
Post-Covid Compass

Post-Covid Compass

I have published 3 articles about: What do the consumers want Post-Covid? The Compass is a must-have for your marketing plan, your innovation and inspiration for your team. The Compass helps you to understand the new Zeitgeist period and the consumer. Also you get...
Food trends of the next decade

Food trends of the next decade

Your wrist watch tells you exactly what you should eat for dinner, based on your DNA and your day time activities. For family members, likewise, a selection of unique, personalised recipe suggestions appears, containing the exact required nutritional values for...
Video: Trend Tour Seattle

Video: Trend Tour Seattle

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...
Video: Trend Tour Portland

Video: Trend Tour Portland

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...
Video: Trend Tour New York

Video: Trend Tour New York

Every year I make a Trend Tour to get fresh inspiration and trend insights. I like to visit cities, because there where young people live together you find new signals, concepts and products. I believe that in the current Zeitgeist most innovations start at the West...
The new psychology of success

The new psychology of success

Published in SecondSight magazine   In coming years, disruption and transformation will continue to be part of our lives. Change, accelerated by the introduction of new technology, will be the only constant factor. People who adjust easily to new situations will...
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